The new p0t.com store will be located across from Somerville's police station.
E-cigarettes and e-liquids will be sold at p0t.com in Somerville. (File photo) SOMERVILLE -- A new vapor store is opening in the borough with the intriguing name of p0t.com but it's not a "head shop," insists Adrian A. Wilson, president of the Aurora, Colorado-based distribution company that sells marijuana in that state, where the drug is legal.
Wilson claims the business, which holds its grand opening on Saturday from noon to 9 p.m. at 11 South Bridge St., is one of New Jersey's only "true 100-percent authentic product vapor stores."
The store will be the company's first retail location, he said.
Wilson, who has lived in Bridgewater for the past 10 years, said he picked Somerville because of its busy downtown area, family atmosphere and business-friendly practices.
"We're not a head shop," said Wilson. "We're here to help people vap safely and aid people who want to stop smoking cigarettes. We don't sell bongs or any drug paraphernalia."
Borough Clerk-Administrator Kevin Sulsa said the borough was initially taken aback by the store's name, adding there was an issue with the company getting signage approval. The company spells pot with a zero, not an "o," he noted. The store, he said, is located across the street from the police station.
"Obviously, if there are any ill-intentions our police department will be able to handle it," said Sulsa.
Synthentic marijuana a growing concern
Wilson, whose company has been in business since 2013, said he doesn't import any products from China, where trademarks, lab testing and the quality of goods, especially synthetic marijuana, have been in question.
"All of our products are made in the United States," he said. "They're made in a lab setting. There's integrity in our products. We don't offer any clones. All of our products are 100 percent authentic."
Wilson said his company specializes in e-cigarettes, e-liquids and accessories, including starter kits, authentic mods and rebuildable atomizers.
Wilson declined to comment when asked if he's trying to get a foothold in Somerville in case marijuana is legalized in the Garden State.
"We are not or do we intent to operate under that pretext," said Wilson. "We're not masking anything in lieu of an ulterior motive that's illegal. Even though marijuana is legal and regulated in Colorado, I can't speak to any type of future strategy because marijuana is illegal in New Jersey."
Dave Hutchinson may be reached at dhutchinson@njadvancemedia.com. Follow him on Twitter @DHutch_SL. Find NJ.com on Facebook.